🔝 Top 7 Priorities for GCs in 2025

1 min. read

The GC role has evolved.

Are you ready?

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The role of General Counsel isn’t what it used to be. What was once a purely legal advisory position is now a multifaceted leadership role - touching business strategy, technology, finance, and culture.

GCs today are expected to anticipate risks, drive efficiency, and contribute directly to growth - all while handling legal guidance and compliance.

I’ve walked this path - from first legal hire to GC at a high-growth SaaS company. Adapting to these changes is what sets great legal leaders apart.

Here are 7 key priorities for GCs in 2025 - and the practical steps you can take right now to stay ahead. From mastering AI tools and streamlining contract management, to building your personal and team brand, these tips offer practical, actionable steps to elevate your role. I dive into how you can lead legal tech projects, gain financial fluency, and develop complementary specializations - all while managing remote and global teams effectively.

  1. AI Proficiency (Compliance and Confidence)

  2. Gaining Control Over Contracts

  3. Owning a Legal Tech Project

  4. Building Your Brand (Internally and Externally)

  5. Owning Your Legal Team Budget

  6. Developing a Second / Complementary Specialization

  7. Managing a Remote & Global Legal Team

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This week’s epiphanies


✨ All the lawyers I speak to across Europe are buzzing about AI and not just for the sake of it - they are owning their digital transformation journey.

✨ Seeing people empower themselves like this makes me so happy!

✨ Doing things outside your comfort zone never stops beings scary but you get used to it and learn to trust the fear.

When you're ready, here's how I can help you further:

1️⃣ This newsletter is for content specifically on how to build a modern in-house legal function. If you're interested in insights on my journey from law to founder - and want to go deep on aspects of that as I build - subscribe to my LinkedIn newsletter here.

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P.S. Curious about in-house practice or simply want to reach out?

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Until next time,

Sarah 💜

by Sarah Irwin

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